- The cost of customer acquisition is higher than ever
- Tracking KPIs and success rates in Web3 is nearly impossible due to the anonymized nature of blockchain
- The logistical challenges around defining and reaching blockchain audiences
We witnessed the need for a solution that provides Web3 marketers with effective tools to succeed in Web3 marketing.
Addressable’s solution creates a pathway for smart, targeted outreach, so Web3 marketers no longer need to fly blind and waste resources, funding, assets, and manpower hours on unsophisticated campaigns that are difficult to track.
With Addressable, Web3 marketers can reduce return on ad spend (ROAS) by targeting audiences that are more likely to buy, based on their profiles and behavior. This allows marketers to scale their user acquisition efforts with less marketing dollars spent, boosting efficacy and ROI.
Marketers also get a full view of the conversion rate from both social media and the blockchain, along with big-picture market insights regarding their audiences. Our solution, which provides an innovative workaround specifically dealing with the inherent anonymity found in Web3, empowers marketers with the data and information they need to plan better moving forward.