Curious about how Addressable works, what our product does, and who we are?
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In one sentence: we do the previously impossible - solving the biggest challenge of Web3 marketing by pairing anonymous blockchain audiences with their real-life social media accounts.
Addressable offers an innovative SaaS platform that provides Web3 marketers with a powerful tool for communicating messages to their audiences. Our solution is the only one on the market that empowers Web3 marketers with specifically defined targeting for new user acquisition and reactivating existing clients and contacts.
Because of the inherent anonymity of crypto wallets and blockchain activity, understanding an audience’s age, country, or purchasing history is practically impossible for Web3 marketers, making targeting the biggest challenge addressing the community today. Addressable’s platform means that a Web3 marketer can promote a new Web3 product off-chain, acquiring new users at scale.
The magic is created by leveraging machine learning and our teams’ combined decades of experience in big data analysis. Addressable finds relationships between blockchain (anonymous wallets) and social media accounts, offering a revolutionary engine for Web3 marketers to effectively target Web3 users.
We provide our clients with an actionable target audience that’s optimized for token purchases and behaviors within the blockchain, and is uploaded automatically to the client’s social channel for immediate use.
Considering:
We witnessed the need for a solution that provides Web3 marketers with effective tools to succeed in Web3 marketing.
Addressable’s solution creates a pathway for smart, targeted outreach, so Web3 marketers no longer need to fly blind and waste resources, funding, assets, and manpower hours on unsophisticated campaigns that are difficult to track.
With Addressable, Web3 marketers can reduce return on ad spend (ROAS) by targeting audiences that are more likely to buy, based on their profiles and behavior. This allows marketers to scale their user acquisition efforts with less marketing dollars spent, boosting efficacy and ROI.
Marketers also get a full view of the conversion rate from both social media and the blockchain, along with big-picture market insights regarding their audiences. Our solution, which provides an innovative workaround specifically dealing with the inherent anonymity found in Web3, empowers marketers with the data and information they need to plan better moving forward.
For Web3 Marketers, the following are the primary ways they use our platform:
Addressable is proud to offer a super streamlined, intuitive onboarding process. To build an audience and explore their social and blockchain statuses, there’s no onboarding at all. Simply create a username, password, and you’re ready to explore our world of wonder.
For Web3 marketers looking to run promoted Tweets, you’ll need to authenticate Addressable within the Twitter Ads Manager. That authentication provides Addressable with the permissions we need in order to create the custom audiences you’ll target within your Twitter ad campaigns.
Within Addressable’s intuitive, easy-to-use platform, you’ll create the audience profiles you’re seeking to analyze and target with advertisement. Building this audience is similar to that in a standard ad interface that’s familiar to marketers, typically taking between 1 and 5 clicks.
Examples of audiences include:
Segmenting audiences helps marketers compare, contrast, and track different groups in order to garner insights around the success of current campaigns and to develop smarter strategies for future outreach.
Common segments include:
After creating an audience inside Addressable, you’ll activate your Custom Audience within the Twitter Ads manager with a single click.
These Custom Audiences serve as the foundation for you to reach your Twitter Ad goals, such as engagement, downloads, website visits, and more.
Once your campaign is running, its performance will be reflected in both Twitter metrics (e.g., clicks) and blockchain metrics (e.g., token purchases).
Both of these metrics are shown inside the Addressable platforms, so you can enjoy swift, real-time insights into your campaign’s performance and a big picture of whether you’re reaching and resonating with your audience. You can then plan smarter, data-backed decisions for updates to your current campaigns or for optimizing future campaigns.
For targeting purposes, we support outreach to users on Ethereum, Polygon, Binance Smart Chain, Fuse, Arbitrum and other EVMs. If you’re unable to find a specific group of users, please let us know.
For tracking performance, only audiences on the Ethereum blockchain are monitored. We’re planning to include performance tracking for the Polygon and Binance Smart Chain (BSC) in the future as well.
We are currently focused on Twitter, where most Web3 social activities take place. We’re planning to expand our targeting on Instagram and TikTok soon.
Addressable is GDPR compliant and respectful of user privacy. We collect anonymous web3 wallet data and pair that with hashed social network IDs, meaning that no personal information is being stored directly in our databases.
To add another layer of privacy, data cannot be exported from our platform, except for when it is uploaded directly into a social media account as an audience. That audience cannot be viewed as individual data points. Users who aren’t interested in being targeted for ads can always opt-out via the social platform settings.
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