Frequently Asked Questions

Curious about how Addressable works, what our product does, and who we are?
We’ve got all the answers you're looking for right here.

What is Addressable?

Addressable is a financial intelligence platform for businesses whose users are active in crypto, including exchanges, trading platforms, prediction markets, fintech apps and iGaming operators.

We match public on-chain activity to your own traffic, so you can see which users are likely to be most valuable, which ones carry risk, and how to reach more users like your best ones.

How does Addressable work?

Addressable matches 130M+ users to their on-chain activity, giving companies a clear view of who their visitors really are as crypto users.

Our platform turns that into action: finding high-value users early, reaching more users like them, and flagging the ones that carry risk.

How does Addressable keep my data protected?

Your data security is our top priority. We adhere to strict security standards, including GDPR and SOC 2 compliance, to ensure your information is protected. Our platform employs robust security measures, including encryption and regular audits, to safeguard your data and maintain the highest levels of privacy and protection.

What can I do with Addressable?

Three things, all from one data graph:

  • Segmentation: identify your future high-value users from their first visit, before they register or deposit.
  • User Acquisition: reach more users like your best ones across X, Reddit and 400K+ websites and apps.
  • Anti-fraud: flag fraud rings, bonus abuse and laundering patterns, with the wallet-level evidence behind each flag.

For law enforcement and investigators, our investigations platform Spectra is at investigations.addressable.io.

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When was Addressable founded, and who leads it?

Addressable was founded in June 2022 in Tel Aviv by Tomer Sharoni (CEO), Tomer Shlomo (CTO & CPO) and Dr. Asaf Nadler (COO).

Who invests in Addressable?

Addressable has raised $13.5M to date from Viola Ventures, Fabric Ventures, BITKRAFT Ventures and Karatage.

What kind of conversions can I track?

You can track a wide range of conversions, including on-chain events like token purchases, swaps, and mints, as well as off-chain events such as site visits, sign-ups, deposits, downloads, and clicks, which you can define in a custom manner.

To learn more about setting up and tracking conversions, please visit our GitBook.

What is the recommended budget per campaign?

There’s no minimum budget requirement with Addressable. You can start with any advertising budget that suits your needs and scale as you see fit. Our platform is designed to accommodate various budget levels while delivering effective results.

Where can I target users using ads?

You can target users through advertising on X, Reddit, and display ads across 400,000 websites and mobile apps, where Web3 users spend most of their time. We are continually expanding our platform by integrating the most relevant ad networks to enhance your reach and effectiveness.

What type of ad units do you support?

We support a variety of ad units across different platforms to suit your advertising needs. On X and Reddit, we offer support for images, videos, and carousels. For programmatic ads, we support images, videos, GIFs, and HTML5, allowing you to create engaging and dynamic advertising content.

What does onboarding look like?

The onboarding process is straightforward. You add our tag to your website and connect your CRM, with no data pipeline to build.

Our customer success team guides you through every step, builds your on-chain audiences with you, and launches your first campaigns.

How can I get help getting started?

Our dedicated customer success team sets up and runs your campaigns with you, and is there to walk you through the process and make sure you get the best possible results.

We also provide a variety of support resources, including the Addressable GitBook, to assist you at every step.

What types of reports and analytics can I access through Addressable?

Addressable gives you live reporting on every campaign, including spend, reach, conversions, and cost per verified wallet, alongside audience insights and market research tailored to your specific audience. Dashboards show how each channel and audience is performing, so you can make data-driven decisions and optimize your strategy effectively.

What payment methods are supported? Can I pay with crypto?

We accept credit cards, wire transfers, and cryptocurrency payments, including USDC and USDT. These options provide flexibility and convenience to suit your financial preferences.

I'm blocked for running ads on X or Reddit can you help with that?

Yes, we can help. We have assisted over 100 companies in successfully running ads on X and Reddit, including helping them secure approval on these ad networks. Our team can guide you through the process to overcome any hurdles and get your campaigns running smoothly.

Where can I find the user manual or documentation?

You can access the Addressable user manual and documentation directly on GitBook. Visit our GitBook Knowledge Base for comprehensive guides and resources to help you make the most of our platform.

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