Bridge the Gap Between Web2 and Web3 Attribution
Harness actionable intelligence with Addressable's seamless integration, illuminating high-value user journeys and refining your marketing strategy with precise attribution insights.
Support Every Decision with Concrete Data, and Take Your Web3 Project to the Next Level
Knowing who your high-value users are, and where they are coming from, is key to refining your marketing strategy. Addressable helps you understand what marketing channels bring in the Whales and high LTV users.
We also illuminate on the people who connected their wallets but didn't convert, so you can tailor your messages to their interests and segments. With Addressable, you can put a spotlight on your marketing efforts with a full cycle attribution insights.
Make the Right Campaign Decisions by Measuring the Full Conversion Cycle
Incorporate our attribution solution
into your Website, DApp, and Social media accounts to capture the full spectrum of user engagement. Our offering includes integrations with Google Analytics, Meta Pixel, Twitter Pixel, and Google Tag Manager among others. You can also integrate Addressable into your platform using our user-friendly SDK.
Capture the complete conversion funnel journey
Starting from the initiation of a Web2 marketing campaign, through the user’s interaction with the website or DApp, and completing with a Web3 on-chain event.
Make Intelligent, Data-driven Based Decisions by Leveraging Actual Campaign Results, Revenue, Engagement, or Any Desired Objective
Increase your ROAS by finding out which campaign:
Is driving most of the traffic to your application or website?
Is the most effective over time?
Attracts the majority of purchasers
Attracts the best LTV users
Deeply understand your converted users (Your Purchasers - based on On-Chain events)
Who are your top LTV users?
What categories do they belong to?
What is their purchasing power?
What are they doing elsewhere on/off chain?
Which audiences include your users?
What is their engagement with your competitors? (e.g - open DeFi positions, NFT they mint/sell/buy, assets they’re holding)
Which chains are they active on?
What countries are they from?
Retarget users who didn't convert
Create a new audience based on the wallets that were connected to your DApp but didn't convert
Tailor your messaging to this engaged audience
Deploy a retargeting campaign with 2 clicks
Success Stories
"Addressable Gave Us a Game-Changing Perspective on Our Channels"
The crystal-clear attribution enabled us to understand the impact of each channel on the number of connected wallets and down-funnel events, like strategy creations, trades as well as liquidity per channel. Addressable has undeniably transformed the way we strategize our content, channels and product.
Nate Hindman
Head of Growth @ Bancor
"I’ve slashed my research time by 90% when diving into NFTs and gaming projects"
“Using Addressable feels like harnessing the power of Etherscan, Nansen, and Crypto Twitter all at once. I’ve slashed my research time by 90% when diving into NFTs and gaming projects, all thanks to their platform. The ability to instantly gain insights about on-chain and social activity, which are always up-to-date, is unmatched. Furthermore, their seamless integration with Twitter ads and their superior, user-friendly interface sets them apart in the industry.”
Nathan Benish
Product Lead @ MatchboxDAO
"The team has been excellent"
They give top tier service, replying within hours and even going above and beyond to make sure we can go live in short time frames.
Emily Lai
VP Marketing @ Hype
"Addressable’s solution for Web3 attribution and targeting is a true game changer, and the team is exceptional."
Leon Stern
Director of Growth & Digital @ Polygon
"Addressable provided us with the opportunity to target stakeholders and decision-makers"
As a Web3 accelerator, we needed to reach a very specific group - founders and entrepreneurs in the space who were actively involved in building and creating new ventures on-chain,” says Louis Dharma, Head of Hansa Accelerator. “Addressable provided us with the opportunity to target stakeholders and decision-makers who are our most-valued partners. Identifying these specific people and reaching them in the places where our message was most likely to resonate with them was our ultimate goal, and Addressable's platform offered a way for us to do exactly that.
Louis Dharma
Head of Accelerator @ Hansa
Use Cases
Your Web3 Brand Depends on Effective Marketing
Get the best return for your marketing campaigns
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