Increase your ROAS by finding out which campaign:
Is driving most of the traffic to your application or website?
Is the most effective over time?
Attracts the majority of purchasers
Attracts the best LTV users
Deeply understand your converted users (Your Purchasers - based on On-Chain events)
Who are your top LTV users?
What categories do they belong to?
What is their purchasing power?
What are they doing elsewhere on/off chain?
Which audiences include your users?
What is their engagement with your competitors? (e.g - open DeFi positions, NFT they mint/sell/buy, assets they’re holding)
Which chains are they active on?
What countries are they from?