Retargeting in Web3: Why It Was Broken and How We Fixed It
We’ve talked to dozens of crypto marketers. Same story every time: brutal bounce rates, no way to follow up, no clarity on who actually engaged.
Retargeting in Web3 was broken. It was killing growth.
So we built the fix.
What Broke Retargeting in Web3?
It’s not that marketers didn’t try. They did with Discord bots, Telegram raids, AI-driven chatbots, KOL blasts, even QR codes at booths.
But the tools weren’t built for the space.
Wallets are pseudonymous. There are no login forms. No password recovery. A user visits your site, maybe connects, maybe bounces.
And then? Nothing.
Meanwhile, ad platforms optimize for clicks, emails, phone numbers not wallets. Crypto marketers were flying blind.
What Web2 Got Right and Why Web3 Is Catching Up
Retargeting in Web2 was the engine behind growth and not something optional.
It consistently delivered results:
- 97% of users bounce without converting
- Retargeted users were 70% more likely to convert
- Engagement rates increased by up to 400%
- Retargeted traffic converted 43% better than cold clicks
Top-performing Web2 teams used it to scale because they knew most users wouldn’t convert on the first visit but would after the third or fourth.
That’s how retargeting became a $100B+ industry.
Web3 didn’t have that. Wallets were anonymous and targeting tools didn’t exist. Growth teams were forced to skip the most important part of the funnel.
That’s what we fixed.
Now with wallet-level signals, Web3 can finally retarget with intent.
Wallets are the new user ID. Retargeting is no longer out of reach.
Fixing the Funnel: Wallet-Based Retargeting
We treat wallets like real users, not just random addresses.
That means building full profiles based on:
- On-chain activity (staking, minting, restaking)
- Social engagement (X, Reddit, Farcaster)
- Platform behavior (wallet providers, chains, activity)
And giving teams the tools to:
- Retarget site visitors who bounced
- Nudge wallets that connected but didn’t convert
- Reactivate quiet users based on wallet behavior
- Target holders of competitors or inactive segments
It’s already live. And it’s working.
Data That Actually Speaks
Wallet-based retargeting is already rewriting the playbook.
One LRT (Liquid Staking Tokens) protocol reactivated 18% of lost wallets within two weeks and boosted TVL by 29%.
When you stop guessing who to reach, things click.
Beyond One-Off Campaigns: The Wallet Funnel
Smart teams use wallet signals to build full growth loops, not one-off campaigns:
- Awareness: Target by chain, token, or KOL engagement
- Consideration: Retarget visitors who bounced
- Conversion: Engage wallets that connected but didn’t act
- Retention: Keep users active with behavior triggers
- Reactivation: Win back dormant users with precise timing
This is how crypto marketing scales without waste.
Why This Changes the Playbook
In 2025, holding attention matters more than hype.
Wallets reflect user intent, not just empty clicks.
Retargeting in Web3 is already live and delivering results.
Wallet-first marketing gives growth teams what they need to scale.
Let’s go.
→ Book a free demo
