The 2025 Guide to the US Crypto Market: An On-Chain Analysis

L;DR: The 3 Myths About the US Crypto Market

Myth 1: It's too expensive. The reality? The average Cost Per Wallet is a surprisingly low $3.86.

Myth 2: It's full of tourists. The reality? Over 93% of wallets are more than a year old, having survived multiple bear markets.

Myth 3: It's just for institutions. The reality? It's a $662 billion economy driven by 55.2 million residents who are sophisticated, desktop-first power users.

The Narrative vs. The Reality of Web3's Superpower

The common narrative surrounding the US crypto market is one of caution. It’s often painted as a landscape dominated by regulatory uncertainty, institutional players, and sky-high user acquisition costs.

The on-chain reality, however, tells a different story.

Beneath the headlines lies a deeply mature, incredibly capital-efficient, and sophisticated ecosystem. This guide moves beyond the noise to provide a definitive, data-driven overview of the US Web3 market, powered by the Addressable platform. By analyzing millions of wallets, we've compiled the essential insights for any builder, investor, or marketer looking to win in Web3’s most powerful economy.

The Scale: A Misunderstood Behemoth

First, it is crucial to understand the sheer scale of the US market. This isn't a niche community but a financial superpower.

→ A Massive User Base: An estimated 55.2 million US residents own cryptocurrency.

→ Staggering Economic Activity: The annual crypto volume in the US is a monumental $662 billion.

These figures establish the US not just as a major market, but as the premier market for projects seeking liquidity, adoption, and scale.

The Strategic Edge: Unlocking Capital Efficiency

Perhaps the biggest misconception is that acquiring users in the US is prohibitively expensive. The data proves this is false.

The average Cost Per Wallet (CPW) in the US is just $3.86.

This surprising efficiency is possible because the user base, while massive, is highly identifiable through on-chain data. For teams who know how to target wallets instead of broad demographics, the US offers an unparalleled return on investment.

On-Chain Forensics: Profiling the US Power User

So, who are these 55 million users? The data paints a picture of a mature and sophisticated user base and not the speculative tourists many assume.

They Are Seasoned Veterans. The US market is defined by resilience. A staggering 93% of wallets are over a year old, with 51.3% being 1-3 years old and 41.7% active for over 3 years. These are users who have weathered multiple market cycles.

→ What this means for you: You are marketing to an educated audience that understands core Web3 concepts. Your messaging can be more sophisticated and focused on utility rather than basic education.

They Have Concentrated Wealth. While 74.8% of wallets hold under $1,000, a powerful 25.2% hold significant capital. This includes a formidable 1.3% holding over $100,000 and 0.2% who are whales with over $1 million.

→ What this means for you: Your Total Addressable Market (TAM) isn't just large in user count; it's deep in capital. There is a clear, targetable segment of high-value users for DeFi protocols and high-end services.

They Are Desktop Power Users. The US market is dominated by desktop users, who make up 73% of the user base compared to 27% on mobile.

→ What this means for you: Prioritize a flawless desktop experience. US users are more likely to engage with complex DeFi applications, trading platforms, and dApps that require a larger screen, rather than simple, mobile-first experiences.

The Ecosystem: What US Users Follow and Discuss

The conversations within the US market are a blend of high-level financial narratives and deep on-chain strategies.

→ High-Signal Conversations: Engagement revolves around Bitcoin momentum, ETF narratives, and security concerns like wallet drainers. At the same time, there is deep interest in DeFi alpha and yield farming strategies.

→ Key Influencers: US users look to a mix of CEX leaders and projects like @cz_binance and @coinbase , and macro-financial figures like @saylor for their market insights.

→ Regulators Are Finally Catching Up: While regulatory uncertainty has been a long-standing narrative for the US market, that tide is definitively turning.

The recent Senate approval of the GENIUS Act is a big deal. For the first time, we’re seeing real movement toward a federal framework for stablecoins, arguably the backbone of DeFi.

If the bill passes the House, it won’t just bring clarity. It’ll unlock the next wave of serious adoption, both institutional and retail in the world’s biggest crypto market.

The US is Web3's Most Important Growth Market

The on-chain data paints a clear, undeniable picture: the US Web3 market is mature, sophisticated, capital-rich, and far more efficient to target than popular narratives suggest. For savvy teams who use data to guide their strategy, the United States represents the single most significant growth opportunity in Web3 today.

At Addressable, we use this kind of deep on-chain intelligence to help projects connect with their ideal users. 

To see how our platform can help you build your own data-driven growth plan, visit us at Addressable.io or Book a free demo.