How Addressable Achieved 154% ROI and Reduced Lead Costs to $200 in Web3 B2B Marketing

We turned to Addressable’s own tools to solve this. By leveraging our platform, we created highly focused ad campaigns targeting Web3 founders, decision-makers, and teams through channels that offer more value for less cost.

Here’s how we approached it:

• Building the Right Audience: We leveraged on-chain data alongside social and behavioral signals to build highly relevant audiences. Whether targeting Web3 founders, owners of top on-chain contracts, or key decision-makers, we ensured every ad reached the right people. This level of precision is critical in a space where 44% of Web3 companies generate less than $500k annually. In such a concentrated market, connecting with the right players can be a game-changer.
• Cost-Effective Strategy: On platforms like LinkedIn, meeting costs with relevant leads can soar to $1,500. By contrast, with Addressable, we ran effective Twitter campaigns that delivered high-quality meetings for as little as $200 each. The result? A dramatic reduction in costs without compromising lead quality.‍
• Constant Optimization: Real-time data from our platform ensured that ads weren’t just set and forgotten. With our Addressable+ feature, audience segments were automatically refined and optimized based on specific actions, such as engaging with our content for over one minute or clicking “Book a Demo” on our website. This approach drove the cost per demo booking down by 63% in just a few weeks. By focusing on “Book a Demo” actions, we reduced acquisition costs and ensured maximum engagement with the right audience.