segmentation
Find your future high-value users before they prove their value
Before they register, before they deposit, and before your competitors recognize them. Addressable identifies your highest-value customers from public on-chain intelligence.
Less than 1% of your users drive most of the revenue
Finding them before anyone else does is the entire game
THE PROBLEM
You pay full price for everyone, and find your best users last
Less than 1% of your users drive most of the revenue, and your own data can't tell you which ones until you've already spent the budget finding out
The old way
Acquire everyone - 100% at full CAC, no prioritisation
Wait for deposits Weeks - Value only shows post-conversion
Model for months - 60–90 days before value emerges
Find the 1% last - Discovered late, courted later
The breakthrough
Read value from third-party financial intelligence
Identify potential high-value users early
Before first-party behaviour exists
Prioritise the right customers from day one.
High-Value User Identification
Know your highest-value users
See the whole customer, not one fragment of them. We match your anonymous traffic on the first visit, then pivot from a single wallet to every other one the same user controls and score them together.
What your CRM sees
What we see
Value-Based Bidding
Signal true customer value to your ad platforms, before they convert.
Tell Google, Meta and TikTok what a visitor is worth before they convert. Send predicted value as a standard conversion event and the platforms start bidding for customers instead of sign-ups.
SUCCESS STORIES
20% ROAS uplift by Day 60
Measured by your own attribution, integrated via CAPI. A/B tested across 30+ brands in fintech, apps, e-commerce, and gaming.
+190%
B2B SaaS
+23%
Mobile Apps
+28%
Retail
+33%
DTC E-comm
Commercial value. Never affordability.
Our signals indicate likely commercial value - never affordability evidence, income verification, or ability-to-spend indicators. Which fields render is configured per client, and every profile marks which signals are observed and which are inferred
Identify your 10 highest-value users
We'll identify the ten highest-value users on your site, what they're worth, and where else they're active