Reddit Advertising for Crypto: What the 75% Q4 Ad Revenue Jump Means for Web3 Marketers
TL;DR
- Reddit's ad revenue grew 75% YoY in Q4 2025, with 121.4M daily active users
- Over 20M Reddit users are active in crypto-focused subreddits
- You don't need an organic presence or karma to run ads, a campaign can go live in one day
- Traditional subreddit targeting is too blunt; wallet-based targeting converts dramatically better
- Addressable clients see a $0.35 CPC, $1.05 CPI, and 91.6% install-to-signup rate on Reddit
Reddit's recent Q4 2025 earnings report sent a clear signal to the market: the platform is a rapidly growing advertising powerhouse. With a staggering 75% year-over-year increase in ad revenue and a 42% surge in average revenue per user (ARPU), Reddit is no longer a niche corner of the internet but a mainstream channel delivering significant returns. For Web3 and crypto marketers, this data reveals a massive, untapped opportunity to reach high-intent users in a cost-effective way.
While other platforms grapple with ad saturation and declining engagement, Reddit's community-driven model is proving fertile ground for advertisers. The platform's daily active uniques (DAUq) have swelled to 121.4 million, and its active advertiser count grew by 75% in the last quarter alone. These are not passive scrollers but they are deeply engaged users actively seeking information and discussing their passions.
Table 1: Reddit Q4 2025 Key Financial and User Metrics. Sources: [1][2][3]
Where Are Crypto Users Spending Their Time on Reddit?
For Web3 brands, the most compelling aspect of Reddit's growth is the concentration of crypto-native users. Subreddits like r/CryptoCurrency (5.8M+ members), r/Bitcoin (8.1M+ members), and r/Ethereum (1.6M+ members) are bustling hubs of conversation, research, and debate. Combined, the top crypto-related subreddits boast a membership of over 20 million users, representing one of the most targeted and high-intent audiences available to crypto marketers.
These communities are where users go to discover new projects, ask technical questions, and make investment decisions. They are not just passively consuming content; they are actively shaping the narrative of the Web3 space. However, reaching them effectively has always been a challenge.
Why Do Most Crypto Reddit Ads Underperform?
For Web3 brands, the most compelling aspect of Reddit's growth is the concentration of crypto-native users. Subreddits like r/CryptoCurrency (5.8M+ members), r/Bitcoin (8.1M+ members), and r/Ethereum (1.6M+ members) are bustling hubs of conversation, research, and debate. Combined, the top crypto-related subreddits boast a membership of over 20 million users, one of the most targeted and high-intent audiences available to crypto marketers.
These communities are where users discover new projects, ask technical questions, and make investment decisions. They are not just consuming content; they are actively shaping the narrative of the Web3 space. Reaching them effectively, however, has always been the challenge.
Do You Need a Reddit Account to Run Crypto Ads?
The Myth: "I’m not on Reddit, so I can’t advertise there."
A common objection from Web3 marketers is the belief that Reddit requires years of karma and community management before you can run effective ads. This is simply not true. You don't need an established brand account or a history of posts to tap into Reddit's 121 million daily users. Setting up a professional ad campaign is a one-day process and you can bypass the community-building phase entirely and go straight to the users who matter.
How Addressable Lets You Target Wallets, Not Just Subreddits
This is where Addressable's platform provides a unique solution. Instead of targeting broad subreddit demographics, Addressable lets you target users based on their on-chain behavior, bridging the anonymous world of Reddit with the transparent, data-rich environment of the blockchain.
The platform has mapped over 190 million crypto wallets, linking them to 23 million social profiles on Reddit, X, and other platforms. That means you can serve ads on Reddit directly to users who have:
- Interacted with a specific dApp or protocol
- Hold a certain token or NFT
- Transacted on a specific Layer 2 network
- Visited your website or a competitor's
The results speak for themselves. Clients including Uniswap, CoinDesk, and Sui have achieved an average Cost Per Install (CPI) of just $1.05, a Cost Per Click (CPC) of $0.35, and an 91.6% install-to-signup conversion rate on Reddit campaigns run through Addressable.
This wallet-based approach transforms Reddit from a speculative marketing channel into a predictable, high-performance engine for user acquisition.
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Don't Miss the Reddit Rocket Ship
Reddit's Q4 earnings are a clear indicator of where the attention of high-value users is shifting. As the platform continues its upward trajectory, the window for Web3 marketers to establish a foothold and capture market share is now.
Stop waiting to "build a presence" and start targeting active wallets. With Addressable, you can skip the months of community-building and unlock the full potential of Reddit's massive crypto community in 24 hours.
Ready to see how it works? Book a demo with Addressable today and start targeting millions of crypto users on Reddit with unparalleled precision.
