Addressable now supports Solana: see the users who never connect a wallet

Addressable now supports Solana. You can identify the Solana users on your site even if they never connect a wallet, and reach 10 million Solana wallets with programmatic ads on top crypto and finance sites. That is more than 25% of Solana's monthly active wallets. Full Solana support goes live on 30 November 2026, and you can get a free Solana audience report today.

For a lot of people, picking Solana, Bitcoin or Ethereum is closer to a religion than a tech choice. That makes Solana users fiercely committed to their chain. It also makes them some of the hardest to see, because most of what they do happens on-chain, long before they ever reach your sign-up form.

This week the Solana ecosystem is in London for Breakpoint. Here is what we are launching, why we think it matters, and how you can try it on your own site before you commit to anything.

What is new: Solana support in Addressable

Solana support adds Solana wallets to the signals behind everything Addressable does. Our graph now covers 10 million Solana wallets. Token Terminal measured about 34 million monthly active addresses on Solana in April 2026, so that is more than 25% of Solana's monthly active wallets (Crypto Times, citing Token Terminal).

The same 10 million wallets work in two directions:

1. Identify the Solana users already on your site, even if they never connect a wallet.
2. Reach Solana wallet owners with programmatic ads on top crypto and finance sites.

We are announcing it on 15 November, the first day of Solana Breakpoint London. Full support goes live on 30 November.

Why does the wallet connect miss so many Solana users?

A wallet connect only tells you about the users who have already decided to stay. Many visitors browse, compare and leave without ever connecting a wallet. Until they do, a Solana trader with years of on-chain history looks exactly like a first-time visitor.

That is where the value hides. In crypto, the most valuable users rarely announce themselves. They arrive quietly, look around and decide fast. If your first real signal about a user is their first deposit, you have already treated them like everyone else for the part of the journey that mattered most.

Crypto is also the one market where this does not have to be true. On-chain activity is public and it exists before the user ever reaches you. Only in crypto can you understand who a high-value user is before they spend anything on your platform. Solana support brings that to one of the most active chains in crypto.

How does Addressable identify Solana users on your site?

You add our tag to your site, and the same tag now covers Solana. For each visitor we can match, your dashboard shows whether they are a Solana user, their on-chain value, their on-chain behavior, and where else they deposit and roughly how much. No wallet connect is needed, so you see the Solana users who browse and leave, not only the ones who sign up.

Here is an illustrative example of what one matched visitor can look like:

These are examples, not the full list. What you see depends on your visitors and on what our signals hold for them.

Why Solana, and why now?

Solana is no longer one kind of user. A Solana wallet can belong to a meme coin trader, a stablecoin payer or someone buying tokenized stocks, and those users are worth very different amounts to your business. Two public data points show how wide the audience has become:

• Stablecoin payments. Solana processed a record $650 billion in stablecoin volume in February 2026, according to Grayscale (The Block).
• Tokenized stocks. Ondo Global Markets brought more than 200 tokenized US stocks and ETFs to Solana in January 2026 (Solana Foundation).

A wallet address alone will not tell you which of these users you have. Signals will. That is why we built Solana support around identification first, and reach second.

What can growth teams do with it?

Knowing who your Solana visitors are changes three decisions, and all three happen before the first deposit or transaction.

1. Personalize the first visit. Show a meme coin trader a different landing page, offer or product than a stablecoin payer. The offer that converts one often bores the other.
2. Prioritize the users worth winning. Route visitors with high on-chain value to the right flow or the right person early, instead of finding them in month three. Getting users to show up is not the same as winning them. Knowing who is actually worth winning is the real work.
3. Plan with real numbers. Learn how many Solana users already visit, their on-chain value and how they behave. That is knowledge you can use to set strategy, size a market or show investors what your Solana audience looks like.

How do you reach Solana wallet owners with ads?

You reach the same 10 million Solana wallets with programmatic ads on top crypto and finance sites, such as Yahoo Finance, Bloomberg and CoinMarketCap.

At launch you target Solana wallet owners as one audience. We will share finer Solana segments when they are ready, rather than promise them now. The point is simple: if the users you want are on Solana, your ads should be able to find them there.

Who is Solana support for?

• Launchpads and trading terminals: see which visitors are active Solana traders before they connect.
• DEXs, perps and DeFi: understand the on-chain behavior of the Solana users reaching your site.
• RWA and tokenized stocks: find the visitors whose on-chain value fits your product.
• Wallets, payments and stablecoins: see how many of your visitors already use Solana.
• Licensed crypto casinos that accept SOL: identify high-value Solana users before the first deposit, in the markets where you are licensed.

How do you get your free Solana audience report?

Add our tag to your site. After two weeks of data from our tag, we send you a free report: how many Solana users visit, their on-chain value and their on-chain behavior. Use it to plan, to adjust your strategy, or to show investors what your Solana audience looks like. Knowing exactly which user is which is part of the paid plan.

The report is the easiest way to judge Solana support on your own traffic. No narratives, no promises. Just your visitors, and what the chain says about them.

If you are at Solana Breakpoint in London from 15 to 17 November, Keith Hutchison and Lorenzo Coni from our team are there. Come and talk to them about your Solana audience.

"Many Solana users never connect a wallet on your site before they decide whether to stay. Now you can see them on the first visit, and reach the next ones with ads. Build where the users already are."

Dr. Asaf Nadler, Co-Founder and COO, Addressable

How do we count Solana wallets?

The numbers in this post come from Addressable's signals and one public source.

• 10 million Solana wallets: the number of Solana wallets in Addressable's graph. The same wallets power ad reach and on-site identification.
• More than 25%: 10 million set against the about 34 million monthly active Solana addresses that Token Terminal reported for April 2026. It is a comparison of two numbers, not a claim that every wallet in our graph was active that month.
• Matched visitors: what you see depends on how many of your visitors our signals can match. The free report shows you that number on your own site.
• Privacy: the free report is in aggregate. It shows how many Solana users visit and what they look like as a group, not who each person is.

About the author. Dr. Asaf Nadler is Co-Founder and COO of Addressable. He holds a PhD and has published research on blockchain data analytics, and he has a long-standing interest in how users are acquired and where they move. He previously introduced Cost Per Wallet, a metric for crypto user acquisition, and analysed where Brazilian betting demand went after the ban.