The crypto gaming and casino space is one of the most competitive verticals in Web3. The market is flooded with noise, airdrop hunters, and low-intent traffic, making it incredibly difficult and expensive to find real, high-value players who will actually deposit and engage with a platform for the long term.
For our partner, Shuffle, the challenge was clear: How do you scale user acquisition efficiently without burning through your budget on users who will never convert? They needed to move beyond speculative traffic and build a sustainable, repeatable engine for growth.
Instead of relying on broad, ineffective targeting, the Shuffle team used the Addressable platform to deploy a systematic, data-driven growth funnel. This allowed them to move with precision, targeting users based on their verifiable on-chain behavior and continuously optimizing for performance.
Their approach was built on three core pillars:
1. Data-Driven Prospecting to Find Untapped Users: Shuffle moved beyond generic "crypto gamer" audiences. Using the Addressable platform, they launched broad but intelligent campaigns to discover new, high-performing pockets of the market. They also built powerful lookalike audiences based on the on-chain data of their existing high-value converters.
2. A Powerful Retargeting Machine to Maximize Intent: Shuffle understood that not every user converts on the first visit. They implemented a sophisticated retargeting strategy, which re-engaged users who had already shown interest. This allowed them to capture high-intent wallets that might have otherwise been lost, dramatically increasing conversion rates at a very low cost.
3. Ruthless Optimization to Eliminate Wasted Spend: The Shuffle team used Addressable's clear performance data to make smart, decisive optimizations. They identified and retired five underperforming campaigns, particularly in regions where traffic wasn't converting and reallocated that budget to their proven winners. This ensured that every dollar was being spent with maximum efficiency.
By deploying this systematic, wallet-first strategy on the Addressable platform, Shuffle was able to achieve remarkable results, proving that efficient growth in the crypto gaming space is possible.
An incredible $0.94 CPA on their high-performing retargeting campaigns
One of the biggest takeaways from this partnership is a powerful reminder: winning in a competitive market like crypto gaming isn't about finding a single "secret" audience or a one-off viral campaign.
It's about building a system.
By leveraging on-chain data to prospect, retarget, and optimize in a continuous loop, Shuffle built a true Web3 growth engine. They proved that with the right data and the right platform, it's possible to acquire high-quality users at scale, efficiently, and predictably.
This is the new standard for growth in Web3.
The Shuffle case study is just one example of how our partners are building sustainable growth with on-chain data. We work with clients across every vertical in Web3.
For instance:
MatchBox DAO dramatically cut their research time by 90%.
