What can I learn on the Addressable Learn page?

The Addressable Learn page provides comprehensive Web3 marketing education including guides on wallet-based targeting, on-chain user acquisition, attribution tracking, campaign optimization, community building, and growth strategies. Content includes expert insights, case studies, product updates, and Web3 Marketing 101 fundamentals.

What is Web3 Marketing 101?

Web3 Marketing 101 is a comprehensive educational resource covering the fundamentals of Web3 marketing including strategies for user acquisition, analytics and measurement, campaign optimization, and community engagement specifically designed for blockchain and crypto projects.

How is Web3 marketing different from traditional marketing?

Web3 marketing differs fundamentally from traditional marketing by using wallet addresses instead of emails and cookies, targeting based on provable on-chain behavior rather than assumed preferences, measuring Cost Per Wallet (CPW) instead of Cost Per Acquisition (CPA), and engaging communities as stakeholders rather than passive audiences. The funnel is public, verifiable, and operates at crypto speed.

What topics does the Learn section cover?

The Learn section covers wallet-based marketing, on-chain user acquisition, Web2 to Web3 attribution, campaign optimization, community building, content marketing, competitive analysis, and growth strategies. Content includes practical guides, expert insights from industry leaders, real-world case studies, and platform updates.

Who contributes to Addressable's educational content?

Educational content comes from the Addressable team of 30+ PhD-level data scientists, industry experts, and guest contributors from leading Web3 companies including Polygon, Decentraland, Quicknode, Bybit, and other major blockchain projects.

Are there case studies available?

Yes, the Learn section includes real-world case studies showcasing how Web3 companies have successfully used Addressable's platform to achieve results like 321% ROAS with wallet-based retargeting, 40% lower CPW, and 3x higher conversion rates through wallet-first targeting strategies.

What are the main content categories?

Content is organized into five main categories: Insight & Opinion (expert perspectives and thought leadership), Product Updates (platform features and improvements), In the News (press coverage and media), Web3 Marketing 101 (fundamental guides), and Case Studies (success stories and results).

How often is new content published?

Addressable regularly publishes new educational content including blog posts, product updates, and guides to keep Web3 marketers informed about the latest strategies, trends, and platform capabilities in the rapidly evolving blockchain marketing landscape.

Can I learn about wallet-based targeting?

Yes, the Learn section provides comprehensive resources on wallet-based targeting including how to target 900M+ wallets across 7 blockchains, use pre-built audience segments, create custom cohorts based on on-chain behavior, and implement wallet-first growth strategies that achieve significantly lower acquisition costs.

Are there resources for beginners?

Yes, the Web3 Marketing 101 section provides beginner-friendly resources covering fundamental concepts, strategies, and best practices for marketers new to the Web3 space, including guides on getting started with blockchain marketing and understanding on-chain user behavior.

Learn | Addressable

Case Study

How a Top 3 Global Crypto Exchange Drove 3,200+ Quality App Installs with Wallet-Based Targeting

June 15, 2026

Case Study

The Behavior Shaping Strategy That Made a Top 5 Derivatives Exchange Unforgettable

March 30, 2026

Insight & Opinion

Addressable ae EthCC Cannes. Infrastructure Is Ready. But Is the Industry?

March 25, 2026

Case Study

How walllet.com Achieved a 91.6% Install-to-Account-Creation Rate with Verified On-Chain Targeting

March 10, 2026

Case Study

Turn Anonymous Traffic into Revenue. Stop Losing Your Best Visitors - August Product Update

August 12, 2025

Case Study

How Shuffle Acquired 20k+ Users for their Crypto Casino

August 6, 2025

Insight & Opinion

3 Takeaways from the Messari "State of Stablecoins" Report That Change Everything

July 31, 2025

Insight & Opinion

Your Web2 Plan Is Obsolete. Here’s the Web3 Marketing Strategy That Actually Works.

July 28, 2025

Insight & Opinion

The Web3 Marketer’s Labyrinth: 5 Core Challenges for 2025 and How to Actually Win

July 27, 2025

Insight & Opinion

Advertising Cryptocurrency in 2025: What Works (and What Doesn’t)

June 19, 2025

In The News

Three Crypto Wallet Trends You Can't Afford To Miss In 2025

June 12, 2025

Related Reading

Browse by Category

All Articles

How a Top 3 Global Crypto Exchange Drove 3,200+ Quality App Installs with Wallet-Based Targeting

The Behavior Shaping Strategy That Made a Top 5 Derivatives Exchange Unforgettable

Addressable ae EthCC Cannes. Infrastructure Is Ready. But Is the Industry?

How walllet.com Achieved a 91.6% Install-to-Account-Creation Rate with Verified On-Chain Targeting

How Houdini Swap Achieved a $6.43 Cost Per Swap: 57% Below the Industry Average

What Axie Infinity’s Data Reveals About Web3 Gamers

crypt-tools-2025-all-resources

Addressable launches user Radar to deliver unified Web3 CRM dashboard

Turn Anonymous Traffic into Revenue. Stop Losing Your Best Visitors - August Product Update

How Shuffle Acquired 20k+ Users for their Crypto Casino

3 Takeaways from the Messari "State of Stablecoins" Report That Change Everything

Your Web2 Plan Is Obsolete. Here’s the Web3 Marketing Strategy That Actually Works.

The Web3 Marketer’s Labyrinth: 5 Core Challenges for 2025 and How to Actually Win

Advertising Cryptocurrency in 2025: What Works (and What Doesn’t)

Three Crypto Wallet Trends You Can't Afford To Miss In 2025

Let Your Web3 Brand Thrive with Smarter Marketing

Related Reading

Browse by Category

All Articles

How a Top 3 Global Crypto Exchange Drove 3,200+ Quality App Installs with Wallet-Based Targeting

The Behavior Shaping Strategy That Made a Top 5 Derivatives Exchange Unforgettable

Addressable ae EthCC Cannes. Infrastructure Is Ready. But Is the Industry?

How walllet.com Achieved a 91.6% Install-to-Account-Creation Rate with Verified On-Chain Targeting

How Houdini Swap Achieved a $6.43 Cost Per Swap: 57% Below the Industry Average

What Axie Infinity’s Data Reveals About Web3 Gamers

crypt-tools-2025-all-resources

Addressable launches user Radar to deliver unified Web3 CRM dashboard

Turn Anonymous Traffic into Revenue. Stop Losing Your Best Visitors - August Product Update

How Shuffle Acquired 20k+ Users for their Crypto Casino

3 Takeaways from the Messari "State of Stablecoins" Report That Change Everything

Your Web2 Plan Is Obsolete. Here’s the Web3 Marketing Strategy That Actually Works.

The Web3 Marketer’s Labyrinth: 5 Core Challenges for 2025 and How to Actually Win

Advertising Cryptocurrency in 2025: What Works (and What Doesn’t)

Three Crypto Wallet Trends You Can't Afford To Miss In 2025

Let Your Web3 Brand Thrive with Smarter Marketing

Events