Turn Anonymous Traffic into Revenue. Stop Losing Your Best Visitors - August Product Update
You fight for every visit. You spend on a marketing campaign, craft compelling stories, and push your team to the limit, only to watch 99% of your hard-earned traffic vanish, leaving you with nothing but a meaningless number in an analytics dashboard.
In Web3, this isn't just a leak in the funnel. It's a black hole.
We’re changing that.
The Problem: Your Analytics Are a Black Box
In Web3, understanding your visitors is nearly impossible because the tools are broken.
- Web2 analytics show you clicks, but tell you nothing about the wallet.
- On-chain explorers show you transactions, but tell you nothing about the user's journey.
The result? The most valuable wallets land on your site every day, and you have no idea who they are, what they want, or how to bring them back. This is lost revenue, plain and simple.
Introducing User Radar: Your Web3 Visitor CRM
That’s why we built User Radar: a powerful new way to turn your anonymous site traffic into an actionable, Web3-enabled CRM. It’s the first tool that shows you the wallets behind the clicks, turning your website into a rich source of high-intent leads.
What It Does:
- Automatically Identifies & Captures: Our pixel automatically detects wallet-enabled visitors and builds rich profiles for them in your User Radar dashboard.
- Enriches with On-Chain Intelligence: We merge on-site behavior with public wallet transactions, token holdings, and social signals to give you a complete picture of who your visitors are.
- Segments High-Value Users: User Radar identifies your most valuable segments by country, balance, or community so you can understand who your power users are.
- Powers High-ROI Retargeting: Instantly turn any segment from your User Radar into a custom audience for retargeting campaigns across X, Reddit, and the web.
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Why It Matters: Turn Attention Into Revenue
With User Radar, the game changes. You can finally:
- Identify Your Whales: See exactly when high-value wallets land on your site and understand their on-chain history.
- Stop Wasting Your Budget: Retarget users who have already shown interest instead of burning cash on cold traffic.
- Personalize Your Outreach: Create campaigns that speak directly to specific communities, like DeFi traders or NFT collectors, based on the real data of who is visiting your site.
Our data shows that teams who systematically nurture their website visitors can increase revenue by up to 50%.
Why It’s Different
Unlike traditional tools like Google Analytics that go blind the moment a user moves on-chain, User Radar connects Web2 visits to Web3 wallets. You’re not just seeing anonymous traffic; you’re seeing a rich, targetable list of your most valuable potential customers.
New: See Revenue, Not Just Reach
With our new Campaign Manager, you can now go beyond clicks and impressions and finally understand what’s working.
- Instantly track ROAS across all your campaigns
- Compare creatives side-by-side and see which countries, domains, and messages actually drive revenue
- Spot missing UTMs before they break attribution
- See on-chain and off-chain revenue in one consolidated view
No more guessing. No more jumping between ad networks.
Just clear answers about what’s worth scaling and what’s not.
What's Next?
Marketers shouldn’t have to watch their hard-earned traffic vanish into thin air. With User Radar, you can finally close the loop.
This feature is live inside your Addressable dashboard. Want in? Try it now and stop letting your best visitors slip away.
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