January 11, 2024
Addressable’s January updates: New Audience Recommendations & $13.5M total raised to fuel Web3 growth

It was a busy, exciting close to 2023 releasing new audience enhancement capabilities and celebrating $13.5M in total funding to accelerate our roadmap to drive global Web3 adoption.

TL;DR:

  1. You can now enhance your audience with more ideal users using new Audience Recommendations.
  2. Announcing $13.5M total funding, with strategic investments from BITKRAFT and Karatage.

New Audience Recommendations enhance your Web3 audiences as you build them

Audience Recommendations enable you to quickly build ideal audiences by adding more users you otherwise may not have considered. Pick a contract, then more suggested contracts appear. The users of those contracts are most similar to your initial contract's users based on our behavioral data.

Celebrating $13.5M total raised to accelerate development of new Web3 growth solutions

We were thrilled to celebrate a new fundraise in December to let us further re-shape Web3’s marketing landscape. We welcome renowned Web3 gaming VC, BITKRAFT Ventures, and Karatage as strategic investors. The funds allow us to add more blockchains and ad networks, including Reddit, to enable precise, measurable, high-performing growth campaigns at scale as we work with you to drive Web3 adoption.

Have ideas for features or enhancements? Want to share feedback about your platform experience so far? Get in touch - we’d love to hear from you!

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Graphical user interface of the Addressable product