June Product Update: ROAS That Speaks Crypto
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Marketers in Web3 know the drill: running campaigns without knowing which ones actually move the needle. Traditional attribution tools give you half the picture. What’s missing? The wallet.
Until now.
You Can’t Grow What You Can’t Measure
In Web3, Return on Ad Spend (ROAS) has been nearly impossible to measure accurately.
Campaigns span Web2 platforms, but conversions happen on-chain - leaving marketers guessing what really drove revenue.
Wallet-Aware Revenue Tracking
With Addressable’s new feature, you can:
- Capture Web2 events via our no-code pixel
- Enrich them with on-chain revenue data: fees, tokens, and conversions
- Get campaign-level ROAS, down to the domain, country, audience and even creative
Retarget Your Revenue-Makers
- See which audiences actually convert
- Discover your highest-value user profiles
- Eliminate activities that burn budget without return
- Double down on the campaigns that actually pay back
- Retarget them across X, Reddit, and crypto-native platforms
- Prove ROI to your CFO - or your co-founder
And here’s a big one:
Find More Like Them
Build lookalike audiences from your top spenders.
We analyze wallet traits, on-chain behaviors, and social signals — then help you reach new users who behave just like them.
More signal. Less spend. Scalable results.
Why It’s Different
You can finally tie ad spend to on-chain conversions.
Unlike traditional tools like AppsFlyer or Adjust, Addressable connects Web2 clicks to Web3 wallets. That means you’re not just seeing activity - you’re seeing actual revenue.
Built Into Your Workflow
This feature is live inside your Addressable dashboard. It ties directly into audience filtering, so you can immediately act on what you learn.
What’s Next?
We’re rolling this out to early adopters. Want in? Try it now and start tracking ROAS that reflects real Web3 behavior.
[Start Measuring ROAS Like It’s 2025 →]
