December 2025 Update: Stop Guessing. See Who You Are Actually Acquiring.

At Addressable, we have one rule for product development: If it doesn't help you prove impact, we don't build it.

We know that modern dashboards can often feel like a trap, lots of charts, but very few clear answers. You don't need another complex chart that tells you "traffic is up." You need to know if that traffic is actual humans, if they have capital, and if they are new to your ecosystem.

Our December release is about removing the fog. We’ve upgraded the User Radar Overview, turning abstract campaign data into a live, actionable view of your growth.

Here is what’s new and how it changes your workflow.

‍

1. User Radar Overview: From "Campaigns" to "Real Users"

The Problem: Most dashboards combine "New" and "Returning" users into one vanity metric called "Traffic." This hides the truth: Are you growing, or are you just recycling the same community members?

The Upgrade: The User Radar Overview splits this data wide open. You can now see New vs. Returning users side-by-side for every single campaign.

What This Means For You:

• Validate Acquisition: See if your "Growth Campaign" is driving fresh demand or just re-engaging old users.
• Spot the Whales: We’ve added visual wallet balance breakdowns, so you can tell at a glance if a campaign is bringing in high-value wallets or low-balance tourists.
• Filter with Precision: Filter by specific "Addressable Campaign Name" to isolate performance and prove exactly which ads are working.

The Benefit: You stop optimizing for clicks and start optimizing for wallet quality.

‍

2. From Insight to Action: Retarget in One Click

The Problem: Usually, finding a high-performing cohort is a dead end. To act on it, you have to export data, format a CSV, upload it as a new audience, and wait. By the time you launch, the moment is gone.

The Upgrade: We’ve closed the loop. You can now identify a high-value cohort inside User Radar and instantly create a retargeting campaign directly from that view.

What This Means For You:

• Speed: Move from "Analysis" to "Live Campaign" in seconds, not hours.
• Precision: Did a specific group of whales visit your staking page but not convert? Retarget only them immediately.
• Compound Growth: This turns User Radar from a passive reporting tool into an active growth engine.

The Benefit: This turns User Radar from a passive reporting tool into an active growth engine. You don't just see the opportunity, you capture it.

‍

3. Country-Level Validation: Verify Your Reach

The Problem: You set your ads to target "North America," but your analytics show a spike in traffic from regions you didn't pay for. Is it a bot farm? Is it ad fraud? Or is it a config error?

The Upgrade: Improved country-level insights give you definitive proof of where your users are physically located.

What This Means For You:

• Catch Wasted Spend: Spot mismatches between your target settings and actual delivery instantly.
• Verify Intent: Confirm that your "UK-specific" offer is actually landing in the UK.
• No More Assumptions: You get geographic proof that your targeting settings are being respected by ad networks.

The Benefit: Peace of mind. You can look your CFO in the eye and say, "Yes, we are reaching exactly who we paid to reach."

‍

4. Risk Lens: Filter Out the Noise 

‍

The Problem: In crypto marketing, "suspicious traffic" is a reality. Ignoring it doesn't make it go away; it just skews your data.

The Upgrade: User Radar now includes Risk Lens that surfaces the percentage of traffic showing suspicious behavior.

What This Means For You:

• Transparency: See exactly how much "noise" is entering your funnel.
• Control: You decide when to act, but now you aren't flying blind. You can filter out bad actors to see your true conversion rates.

The Benefit: cleaner data, sharper insights, and more accurate forecasting.

‍

The Bigger Picture

This update transforms Addressable from a platform that shows you what happened into a decision engine that tells you what to do next.

We are moving from "Campaigns" to "Cohorts." From "Clicks" to "Capital."

User Radar Overview is live in your dashboard today.

👉 [Log in to Explore User Radar Overview]

Smarter insights. Faster action. Real growth.