September Update: We Just Unlocked On-Chain Targeting for Reddit Ads.

The most valuable asset for any growth team isn't their budget but their time. Yet, too much of that time is wasted juggling dashboards, exporting CSVs, and manually piecing together performance data.

This month's update is designed to give you that time back. We’re shipping two major features that streamline your workflow and shorten the gap between insight and action.

Launch Reddit Campaigns Directly From Your Command Center

Reddit is where the highest-conviction Web3 users live, but launching effective campaigns has always been a disconnected process. That ends today.

You can now launch, manage, and optimize Reddit campaigns directly from the Addressable platform, turning one of crypto's most authentic channels into a scalable growth engine.

Now you can:

• Launch On-Chain Targeting on Reddit: Combine Reddit’s deep community data with Addressable’s wallet intelligence. Target users based on the tokens they hold, the protocols they use, and the communities they belong to.
• Optimize with AI: Let Addressable+ auto-optimize your spend in real time to find the subreddits and users with the lowest Cost Per Wallet (CPW), eliminating wasted impressions.
• Manage Everything in One Place: From audience creation to launch to reporting, control your entire Reddit strategy without ever leaving your main dashboard.

All Your Campaigns. One Single Source of Truth.

The era of spreadsheet hell is over. Instead of focusing on the pain of siloed data, this new feature is all about the power of unified clarity.

Our new Campaigns Overview dashboard gives you a single, high-level view of all your campaigns across every network. No more exporting, merging, or manual analysis.

• Total Cross-Channel Clarity: Get a unified, real-time view of your campaigns across X, Reddit, and Display.
• Instant Performance Insights: Track your most important metrics like CPW, CTR, spend, conversions at a glance.
• Find Your Winners, Faster: Use interactive charts to instantly spot your best-performing campaigns, creatives, and audiences without ever touching a spreadsheet.

Why It Matters: More Time for Growth, Less Time on Tasks

This update is about more than just features. It’s about giving you back your most valuable asset: time.

Time you can now spend on high-level strategy, not on manual data pulls. Time you can use to talk to your users, not to wrangle spreadsheets.

Whether you’re scaling a new campaign on Reddit or reporting on your total ROI to your CMO, you can now move faster, prove value quicker, and spend smarter.

👉 Ready to try it out? Book a free demo or log in to launch your first Reddit campaign today.