November Update: Faster Insights, Smarter Targeting, and the First-Ever On-Chain Bridge to Mobile

At Addressable, we're obsessed with one thing: giving marketers a competitive edge. This means moving faster, targeting with more precision, and, for the first time, closing the "black hole" of mobile.

This month’s release is all about performance. We’re shipping the first-ever on-chain targeting for Reddit App Installs, making your data 6x faster, and giving you new high-value wallet cohorts to target.

The Mobile Bridge: On-Chain Targeting for Reddit App Installs

For years, Web3 marketing has had a mobile gap. You could target on-chain users on desktop, but the moment they moved to mobile, the data trail went cold. Reddit, one of the most high-intent channels in Web3, could only be used for traffic or awareness, not installs.

That ends today.

You can now use Addressable's wallet intelligence to launch Reddit App Install Campaigns. This is the first time you can bridge the gap between on-chain data and real, measurable mobile growth.

What this means for you:

• Start Converting: Run campaigns that are directly optimized for installs and not just clicks.
• Lower Your Acquisition Costs: Access Reddit's high-intent, US-based, early-adopter audience which is a channel that is far less saturated than Meta, X or Google.
• Prove Your Mobile ROI: With our deep integrations with AppsFlyer, Singular, and other mobile attribution partners, you can finally connect your ad spend to the wallets that install your app.

The "AI Index" Bonus: Reddit is one of the primary sources indexed by AI models like ChatGPT. This means your campaigns don't just influence people; they influence the AI models that are shaping product discovery and recommendations for the next cycle.

The Speed: Your Data, 6x Faster

In crypto, 24 hours is a lifetime. Waiting days for campaign data to refresh is a death sentence for your budget.

That’s why we’ve completely rebuilt our data pipeline. Your campaign data now updates 6x faster, giving you a near-real-time view of your performance.

This is a fundamental change in how you optimize. You can now:

• Act in Real-Time: Spot a failing ad and kill it in hours, not days.
• Double Down Faster: See a winner and scale its budget immediately.
• Trust Your Dashboard: Make every decision with full confidence that you're looking at the absolute latest data.

To support this, we've also added a Real-Time Events Chart to the Event Manager. Stop guessing if your tracking pixel is working. You can now see event trends live as they happen, troubleshoot in seconds, and have 100% confidence in your setup.

The Precision: New High-Value Cohorts in User Radar

Your best audiences are already on-chain. We just made them easier to find.

We’ve expanded User Radar’s cohort library, turning raw wallet activity into actionable, one-click audience signals. You can now instantly target or exclude:

• Long-Term Asset Holders: Wallets that show high conviction (>50% of tokens held longer than average).
• High-Volume Traders: The real degens, moving >$100K in weekly volume.
• CEX Users: Wallets primarily funded from centralized exchanges.
• Questers & Early Adopters: The "hunters" active in Web3 quest ecosystems.
• Phishing / Sanctioned Wallets: Automatically protect your campaigns from risky and sanctioned wallets.

This means you can stop wasting your budget on broad audiences and start building personalized campaigns for the users who will actually drive revenue.

The Bigger Picture: Smarter Data. Faster Moves. Bigger Wins.

This month’s update is all about building momentum. We are giving marketers the clarity, speed, and precision needed to win in the competitive markets of Web3.

• Reddit App Installs brings new reach.
• 6x Faster Data brings faster moves.
• Expanded User Radar brings sharper targeting.

Together, these upgrades make your Addressable experience not just more powerful, but fundamentally more actionable.

Explore the updates → Visit the Addressable Platform

Smarter data. Faster moves. Bigger wins. All inside Addressable.